Performance Overhaul
Rebuilt from scratch with modern architecture - Lighthouse jumped from 52 to 97. Improved Core Web Vitals drove a 35% reduction in bounce rate and cemented the #1 local SEO position statewide.
Selected work
03 / WEB ENGINEERING
Escape This Frederick
A complete digital overhaul of Maryland's highest-rated escape room. Rebuilt from a 52 Lighthouse score to 97, doubled the conversion rate from 2.5% to 5%, and secured the #1 local SEO position statewide.
- Role
- Web Developer & Product Lead
- Timeline
- 2022 - Present
- State
- Shipped
Inside the build
The decisions behind the experience.
Conversion Engineering
Conversion rate doubled from 2.5% to 5% through a redesigned booking flow, stronger visual room storytelling, and clearer CTAs. Every change was backed by session data, not guesswork.
Waiver Director
The venue's custom waiver workflow runs through Waiver Director, the multi-tenant product I founded and lead specifically for this venue. It connects signing and booking context with operational follow-ups while preserving an exact record of every completed waiver.
Puzzle Engineering
Beyond the web stack - designed and wired custom Arduino circuits and PLC logic for several of the venue's award-winning physical rooms. Software and hardware working as a unified system.
Tools and systems
Next.jsConvexResendBookeo APIMailchimpVercelWordPress