MMMatthew Mercado
Selected work

04 / DESIGN & FRONTEND

Level Up VR

Designed from the ground up in Figma and built in Webflow, this custom site used the platform to accelerate development without compromising the venue's visual identity. Select interactions were extended with vanilla JavaScript, and the finished site reached the #1 local SEO position for VR in Frederick.

Role
Designer & Web Developer
Timeline
2023 - Present
State
Shipped
Level Up VR interface

Inside the build

The decisions behind the experience.

01

Designed from a Blank Canvas

Every page, visual system, and interaction began as an original design. Figma made it possible to iterate quickly on layout, typography, and motion before translating the final direction into a fully custom Webflow build - no prebuilt theme or recycled site structure.

02

Webflow, Extended with Code

Webflow accelerated responsive development and handled the site's core layout and presentation. Vanilla JavaScript was added selectively for animations and interactions that needed more custom behavior, keeping code focused where it created a meaningful difference.

03

Results

Number one local SEO for VR in Frederick on launch. Resova booking widget embedded and restyled to eliminate friction between discovery and reservation. Game catalog scales as the venue adds new titles - no developer involvement required.

Tools and systems

FigmaWebflowHTMLCSSVanilla JSResova
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